ChatGPT offers farmers a powerful tool to enhance their marketing efforts, helping them communicate effectively, gain insights, save time, adapt to market changes, and build a resilient and sustainable farming operation amidst the challenges of climate change.

Why is it important to keep up to date with new tools like ChatGPT?

• Enhanced Communication and Engagement: ChatGPT can help farmers craft personalized messages for different customer segments, improving engagement and building stronger customer relationships.

• Efficiency and Time Management: ChatGPT can quickly generate high-quality marketing materials, such as blog posts, newsletters, and promotional content, saves time and ensures consistent communication.

• Customer Education: ChatGPT can create clear and customizable content for diferent audiences about the importance of supporting local farms and how sustainable practices can strengthen community ties and drive sales.

ChatGPT offers farmers a powerful tool to enhance their marketing efforts, helping them communicate effectively, gain insights, save time, adapt to market changes, and build a resilient and sustainable farming operation amidst the challenges of climate change. If you’ve been hearing about tools like ChatGPT and are curious about their potential to assist your marketing efforts, join us for this interactive introductory webinar. We'll explore ChatGPT together, discussing its fundamentals and practical applications in content generation for farm businesses.

You can expect clear explanations and actionable insights to enhance your marketing productivity this season.

What You’ll Learn:

• Basics of ChatGPT: Discover how this AI tool works.

• Practical Applications: Learn how the tool can be used to create engaging content.

• Hands-On Practice: Get hands-on experience typing prompts and receiving AI-generated responses.

• Thoughts on thorny Issues: Discuss some of the common challenges and concerns related to generative AI.

***This event is provided by the New Entry Sustainable Farming Project, a program of Tufts University.***